UNITY BRANDS GROUP

  BASMATI'S ROOTS

In the Hindi language, Basmati means "Queen of Fragrance." The grain has been cultivated at the base of Himalayan range in India and Pakistan for thousands of years, in the areas where the Yamuna & Sutluj rivers flow.

Basmati originated in Punjab region of undivided India which now spans areas of both India and Pakistan. This explains why it’s only grown in these two countries and viewed as their cultural heritage.

Top quality basmati is primarily grown in the Karnal (known as the "rice bowl of India"), Kurukshetra, Panipat and Ambala regions of Haryana in India and Kalar district in Pakistan.

Basmati also has some spiritual or physical aspects, according to the ancient practice of "Ayurveda." Ayurveda is a method of healthy living which includes concepts of mental, physical, social and spiritual harmony.

According to ayurveda, basmati is saatvic or pure and therefore, beneficial for the body and easy to digest. It is considered an excellent remedy for balancing your vata (metabolism) and pitta (energy production). By the way, ayurveda practice means avoiding instant or pre-cooked rice because it has less prana (life force) in it.

The state-of-art milling plants of ARYA use 21st century technology from Satake, Japan. The online inflow and outflow mechanisms are fully computerized with the help of sensors. The plants have production capacity exceeding 5 tons per hour, and are equipped with number of Pre cleaners, De-stoners, Precision-sizers, Length Graders, Paddy separators, De-huskers, Magnets etc. The plant premises are environment friendly and fully protected against contamination by foreign particles. The Plant is completely Audited and Approved by “CSCC” a global provider of socially responsible supply chain consulting services.

Story behind "Arya" name

Arya (árya-) is an ancient Sanskrit  term which means "master, noble or lord" . The term has a variety of positive meanings, usually in spiritual contexts, but is today mainly used by scholars in the context referred to as Indo-Aryan languages in ancient Persia.

The word Arya expressed a particular ethical and social ideal of well-governed life, candor, courtesy, nobility, straight dealing, courage, gentleness, purity, humanity, compassion, protection of the weak, liberality, observance of social duty, eagerness of knowledge, respect for the wise and learned.

Aryan’s love for agriculture made them famous in representing their trade and commerce in those days and for a long time to come.  Along with growing fruits and vegetables, a major product of their agriculture was rice; which became a staple food during those times. 

We have kept the tradition and the name and are determined to create an Aryan natural tasting rice.

Arya has been supplying both organic & conventional basmati rice, dried fruits, nuts, seeds, beans and spices to the commodity industry since its inception in 1982; we pride ourselves in our supplier-customer relationship. Our strengths in sourcing, distribution and marketing provides our customers with the tools necessary to expand their business while making vital purchasing decisions with confidence.

With our vast sourcing abilities, we catalog trends, anticipate shortages and constantly develop new sources in order to better serve our customers. We consistently ensure the best quality of our product range, while providing competitive pricing, and on time deliveries. We clearly understand the nature of our business and also what it takes to satisfy our customers, whether large or small, and we are committed to providing reliability, consistency & quality.

Tradition, Technology, Integrity and Committment

 BASMATI RICE BELT 

PURE BASMATI RICE

10lb Jute Bags

- Biodegradable

- Perfectly Aged

Our Super Basmati Rice from the foothills of the Himalayas are aged to perfection. We believe doing it right, from start to finish; hence,

 

2lb Jute bag

  - Biodegradable

   - Perfectly Aged

Though as  

many as 86

varieties have

been classified

as basmati,

only 18 of them

qualify under  

the strict

basmati  

standards.